Website and Search Engine Marketing
Having a new website presence on the Internet or World Wide Web can bring enormous benefits to you, but only if you integrate it fully into your business marketing strategy. Otherwise it will be like buying a shiny new car and leaving it in the garage where no-one can see it and you can not benefit from it. So what can you do to help reap the rewards of your investment? There are two marketing categories for you to consider; Offline and Online Marketing.
Offline marketing is mainly the promotion of your web address on letterheads, business cards, compliments slips, invoices and your promotional leaflets and brochures. In addition you should consider adding the web address boldly to the front, back and sides of your company vehicles…. just think how many people will see it every single day!
Online marketing can be very varied and intensive in functionality. Included are;
1. High rankings on the main and secondary search engines and directories.
2. Reciprocal or one-way inbound links from other websites to your own – particularly trade, local authority and government websites.
3. Small free or low cost adverts on highly ranked websites associated with your category of business – with a direct hyperlink to your website.
4. Email marketing campaigns and email database development of actual and potential customers.
We will be pleased to advise and assist you on these matters within our range of services.
Some Benefits and Opportunities of the Internet
Increase Your Sales
With countless millions using the Internet to source and/or purchase products and services, it is absolutely essential that you do not fall behind in these changes in purchasing patterns. Ensure you do not lose market share or turnover………….by having your own bespoke website targeting Niche or Mass Markets and Local, Regional, National or Global Scales.
Enhance Your Corporate Image To Attract More Customers
Be seen to be modern, progressive and forward thinking – give your customers confidence in your business with a virtual showroom.
Consolidate Your Business Position
Ensure that your competition does not use the web to increase its market share at your expense.
Create A 24 Hour Virtual Showroom For Your Products And Services
Display products and services 24 hours a day. Serve a global market – as one side of the world is going to sleep the other half is rising. Such a showroom should encourage Off-Line Sales through your normal channels and provide the potential of new On-Line Sales.
Benefit From A Virtual Catalogue – Save Money!
Incredibly cheap to produce and even less-costly to maintain compared to traditionally-printed colour brochures. A number of our clients have reduced their catalogue printing budget by printing less and putting a downloadable catalogue online.
An Enormous Growth In Market Access Throughout The UK + World
Current statistics show a large and ever increasing number of UK households have access to the Internet. Global access is enormous. Don’t fall behind – step on board now.
E-Mail Marketing – Target More Sales At Virtually No Cost
An extremely cost-effective way of communicating with existing and potential customers. Save on postage, stationery, envelopes – as well as time!
Build a Highly Relevant Database For Effective Email Marketing
Store all email enquiries to your web site. Strategically design email response forms within your site to encourage such responses.
E-Commerce – On-Line Purchasing
Progressively significantly increase your sales as consumers become increasingly confident in purchasing and paying online. Most households now buy online!
Efficient Information Transfer
Enjoy immediate, efficient and cost-effective transfer of both text and images to customers or individuals or departments within your own organisation – wherever they are in the world. This could significantly improve speed and efficiency of both internal and external communication.
Immediate Proofing Or Visual Presentations On-Line
Time-critical projects in world-wide locations could be facilitated and enhanced by using the web nd email.
Improved Quality Of Customer Services Can Be Easily Achieved
Achieved by using the speed of E-Mail facilities associated with your site. Such an enhancement of public relations may be extremely advantageous for certain businesses.
Keeping An Eye On The Competition
An extremely critical aspect of modern business. Using the Internet may keep you better and earlier informed about the actions of your competitors and allow you to respond quickly via the web.
An Enormous Global Research And Resource Library For Your Business
Available at your fingertips on a global scale. It can assist in many ways whether it be searching for suppliers, component specifications, costs, technical data or potential new customers.
Video-Conferencing And On-Line Discussions Across The World
Can also be facilitated via the web and normally quite cost-effectively.
The Ease Of Interactivity
The key to the success of the web. Your potential customers don’t have to be programmers or computer wizards as it is so simple to use.
Some Elements of a Successful Websites
The Excellence Of Web Site Design
This is critical as the visual impression gained from the website is the impression that visitors to the site will have about you and your business.
Have Your Website Designed With Optimisation And Search Engine Rankings In Mind
It is optimal and the very best practice to have your web developer/SEO consultant to construct your internet presence from its very foundations with good search engine optimisation practice at the forefront so there is integration of design, programming and SEO at every stage.
On-Line Marketing Of Your Website By Regular Search Engine Optimisation
To obtain the best return from your website, it is essential that you have good search engine rankings and links from other websites. Regular analysis, reporting, optimisation of the website and re-submissions to search engines is critical for success.
Easy Navigation And User-Friendly Functionality
Your website must have an easy to identify navigation system for ease of use by visitors.
Your Website Hosted On A Fast Server
Speed and reliability are essential for visitors.
Regular Updating Is Essential
It is critical that you keep your website up-to-date so visitors will want to come back and also to help with search engine rankings.
Rapid Response To E-Mails Is Essential
It is important to respond to your email enquiries to avoid potential customers becoming impatient and going to your competitors!
Off-Line Marketing And Promotion Of Your Website
You must integrate your website within your full marketing strategy to drive visitors to it.
E-Commerce And Credit Card Payments
Some businesses can benefit enormously from an online shop with payments made by credit card.