Good search engine rankings are extremely important for any website if they are to benefit from increased online traffic without significant investment in pay-per-click strategies. Do not get me wrong, depending on your target audience, the competitiveness of your search term and the value of the product or service you are selling, a pay-per-click marketing strategy can prove either beneficial or necessary.
Otherwise, it is critical that you are on the first two pages and optimally on the first page for your required main search terms – but there is a reality check here…. there are only 10 places on the first page and your search term result on such as Google may show hundreds of thousands of even millions of websites being listed…. and there will be more than 10 using the services of a search engine optimisation company.
We used to find it sadly amusing, but certainly frustrating when we looked at so-called SEO companies guaranteeing page one or position one rankings on specific search engines! First of all remember that search engines make their own decisions about rankings, that there are only 10 positions on a page one, yet there could be scores of different companies making such claims!!!!…. please do the sums for yourself! A more recent sales initiative of a number of companies is to try and sell you inbound links…. but if some search engines identify ’spam’ attempts at trying to fool the search engine algorithms, then you can drop out of the rankings and be placed in limbo in such as in the mythical Google sandbox! Have a browse around the internet and read some articles on this subject and make your own mind up on this matter by the evidence out there. So remember, please do not judge a book by its cover. the contents may very well tell a different story!
Therefore it is important that you find a successful SEO company or consultant that can prove results, verify evidence and offer testimonials or references as further proof. We at SEO Page Rankings can do just that…. and at very reasonable costs.
There is no one universal panacea to the trials and tribulations of striving for high page rankings – rather there are a combination of 20 to 30 major elements and actions that should be very carefully undertaken and installed in your website and behind it! These skills, practices and expertise are highly confidential as they are the bread and butter of our professional services and are the product of a decade of practical experience.
We liken SEO and the quest for the Holy Grail of high search engine rankings to either baking a cake or building a house! To have the complete perfect product, all the ingredients and materials must be present, but used in the correct order and at the right time…. or it is virtually impossible to get the perfect required result rather than just some improvement. This is why we prefer to provide SEO services to websites that we have designed and host for clients…. everything works in harmony and the results speak for themselves.
If you have a website that isn’t performing for you, then please do send us an email or drop us a call and we will be able to discuss the options with you without obligation.